Àrea metropolitana de Barcelona

The AMB's Innovation Service has worked on two specific avenues of action, which are often interrelated, during the 2015-2019 mandate, namely the Smartcity and the dissemination of the Barcelona Metropolitan Area's actions and services.

• AMB Smart platform
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  The Smart AMB platform, which focuses on integrating information and consolidating and deploying shared smart technology services to be applied in the metropolitan area, has been implemented during this mandate to manage the parks and gardens network and the metropolitan beaches, promote the economic activity areas and manage the Parc Riu Llobregat (Deskpot version):
  
  

  
  In 2019, the platform received a major investment from the ERDF totalling €4,297,520.66. Thanks to this European co-financing, more metropolitan services were able to be implemented and are now incorporated into the platform, such as public transport and waste management (mobile version):
  
  

  
  New functionalities were also added: tools for citizens to provide their opinions on the spot, a system of online complaints and suggestions, additional municipal information and the interrelation of management data.
  
  Right now, it serves the majority of metropolitan municipalities, and during the month of July 2019, one more will be added, meaning that all the metropolitan municipalities (36) will have the Smart AMBplatform service.
  
  During this mandate, the platform has reported more than 145,000 varied incidents and, for example, it also facilitated the tracking of almost 9,000 actions.
  
  

  INCIDENTS
  Parks	92,641
  Beaches	55,263
  Rivers	290
  Waste	539

  
  

  ACTIONS
  Parks	8,309
  Beaches	367
  Rivers	26

  
  
  

  • Smart infrastructures
    In this mandate, the implementation of the Smart AMB platform was not the only action in the sphere of innovation. The AMB's Innovation Service has also implemented other solutions which signal a significant improvement in citizen attention. Standouts include the application of smart sensors to detect possible breakdowns in the showers at beaches and thus avoid wasted water, and the installation of sensors in all the large-capacity semi-buried rubbish bins on the beaches in all the metropolitan municipalities. This new remote management system provides remote information on whether they are full, and using this data, the rubbish collection route can be better planned and more efficient.
    
    

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    Another prominent action has been adding sensors to streetlights to determine the power needed to light the metropolitan parks, and the remote management of watering (to save water).
    
    

    Finally, during this mandate, 33 smart posts were installed in order to deliver to beachgoers messages on security and emergencies, the state of the sea, flag changes, incidents, etc., along with around 140 large-capacity rubbish bins with sensors. This new remote management system provides remote information on whether the bins are full, and using this data, the rubbish collection route can be better planned and more efficient. This improvement has gradually been implemented since 2016.
    
    In addition to this optimisation of resources, the sensors also bring many other benefits. They lower the CO₂ emissions of rubbish-collection vehicles, reduce the frequency with which they have to go to the beaches by up to 80 % and allow for exclusively night-time collection during beach season with the goal of improving beachgoers' safety and comfort.
    
    The system also includes GPS tracking and immediate warnings in the event of incidents, and it limits waste overflows and provides interesting data, such as collection frequency and citizens' habits.
• Digital dissemination
  One of the objectives of the SIAM (information systems for multichannel attention) is to develop products that meet the needs of disseminating and divulging the information generated by the AMB.
  
  With regard to front-end products that are visible to citizens, there are currently ten digital media, so the information adapts effectively according to its kind and the institution's communication needs. The digital media are:
  

  1. Corporate website: The main website of the AMB.
  2. Strategic websites: Their goal is to group together and provide personalised dissemination of the AMB's strategic actions such as the Urban Development Master Plan (PDU) website, the Economic Development Agency website and the "Canvi d'hàbits" (Change Habits) campaign.
  3. Integrated websites: Pages created outside the Innovation Service which include the styles of the corporate websites and the heading and footer of the AMB, even though they are housed on external servers. These pages may often be integrated into other media such as special or monographic websites.
  4. Special websites: We want to provide access to more particular information on AMB services. Currently there are five special pages, namely the website of the Parc Riu Llobregat, the website of the ring roads, the teaching guide for the environmental education programme called "Compartim un Futur" (We Share a Future), the website on the new metropolitan parking service and the Annual Report on the mandate. Before the mandate is over, there are plans to publish three more special websites: the "Millor que Nou" (Better than New) Programme on waste prevention; the LitoMet website; a repository of tools and resources on the metropolitan coastline; and the metropolitan special data platform, IDEAMB, where geolocalised information on the AMB can be checked.
  5. Special webpages: Their design adapted to geolocated contents or specific search platforms (company services, circular economy, energy projects, biodiversity, etc.).
  6. Monographic: This medium is particularly designed for mobile phones, running browser in foreground, and services to respond to very localised or small-format actions such as major events like the Post-Hàbitat III or working systems like the BIM. Thus, a monographic website is comparable to a digital brochure. They can also serve as landing pages which enable the AMB's own digital products to be promoted, such as the AMB Metropolitan Parking app for mobile phones or the business information found in Barcelona Opportunity.
  7. Mobile apps: Four native apps were created for Android and iOS, and this year the first web app is being created.
  8. Newsletters: Fourteen newsletters on different topics and three push notification services (phytosanitary warnings, air pollution warnings and taxi warnings), which entail a volume of almost 30,000 subscribers and more than 400 mailings, an average of 15 % of which are opened.
  9. Corporate blogs: Seven thematic blogs with plans to add another one by the end of the 2015-2019 mandate. This format allows the information generated by the different metropolitan areas to be handled in a more personalised and flexible way.
  10. Social media: A total of 29 social media, with a strong presence on Twitter and Instagram accounts.

  In terms of the evolution of the digital products, this is the mandate when they have been consolidated. After intense development in the previous mandate, the number of visits to the institutional website (and therefore to the other web-based media) showed steady growth of 47 %. Thus, the almost 170,000 visits/day in 2015 rose to 300,000 visits/day in December 2018, which means the daily addition of 89 new visits.
  
  Repository of digital tools

  • Portals, webs, aplicacions, eines digitals i integracions
    • 8 web portals

      AMB, Taxi, Transparency, Report 2011-2015, Participatory process, Report 2015-2019, Consorci Metropolità de l'Habitatge, LIFE Methamorphosis

    • 5 integrated websites

      Metropolis Barcelona website (*), Economic Development Agency website (*), Change of habits website, Air quality viewer, Fauna viewer (*), strategic web support

    • 9 special websites

      Housing website, Parc Riu Llobregat, Educational guide, Ring roads, Millor que nou, LitoMet, Parking lot, IDEAMB Platform and Report 2019

    • 16 special plans and digital tools

      EV charging stations website, Environmental situation, Contractor profile, Economic Observatory, Services for companies, Institutional image, Organigram, NUMAMB, CCAE, Calcula la teva ruta, Taxi stops, Mobility chatbot, Mobility service alerts, Styles guide, TV IMET

    • 8 blogs

      AMB Metropolis Barcelona, Bicycle blog, Education for Susteinability, "Millor que Nou" blog, InnoAMB Platform, We have Rights, We weave Freedoms, Climate | Energy, Economic Agency

    • 5 transversal tools

      opendata, forms, newsletters, participatory process

    • 4 components

      Dynamic graphic, dynamic map, dynamic timeline and social media reader

    • 4 apps and 1 webapp

      InfoParcs, InfoPlatges, Calcula la teva ruta, Taxi al dia | Estat de l'aire (webapp)

    • 10 integrations with outside systems

      DGT, Proactiva, Gencat, Bicibox, AMB Cartographic Server (GIS), AMB Information Services, Twitter, Facebook, Instagram and YouTube

    • 2 web services published

      Guàrdia Urbana, PGR

    • 3 general searchers

      integrated with Google Custom Search

    • 43 thematic search engines

      Agenda, News, Press releases, Publications, Opendata catalogue...

    • 3 electronic processing tools

      With ID system and VÀLid signature: AMB applications presentation (generic application and recruitment application), IMET register and cancellation management of taxi driver licenses and Right of access Transparency form

    • 1 extranet

      Aptitude reports and records management of the Consorci Metropolità de l'Habitatge (CMH) (Housing Metropolitan Consortium)

  • Web analytics
    • % traffic

      13 % servers (AMB) 87 % external (outside the AMB)

    • Kind of traffic

      45 % search engines, 21 % web links, 32 % direct, 2 % social media and others

    • Entry devices

      44 % computer, 52 % mobile phones and 4 % tablets

    • 299,699

      visits/month

    • 153,786

      unique users/month

    • 2,380,000

      open data consultations/month

    • 785,698

      pages visited/month

    • 2.62

      pages/visit

    • 2' 39"

      visit length

    • 51.47 %

      bounce rate

  • Volume of contents
    • 15,691

      web contents published

    • 1,731

      pages and articles published

    • 2,948

      news items and press releases

    • 27,240

      images uploaded on the manager

    • 12,812

      documents uploaded on the document manager 

    • 3,436

      activities published 

    • 1,130

      publications and studies

    • 941

      services by company and service providers

    • 504

      tenders on the contractor profile

    • 345

      blog entries

    • 405

      points of interest

    • 76

      files being processed (electronic office)

    • 92

      parks and beaches

    • 96

      public job offers

    • 86

      users: 69 internal, 17 external (with session initiated in the past year)

  • Direct services
    • 8,593

      announcements of supply/demand and buying and selling advertising on the Taxi portal (since 2014)

    • 547

      users of the application service

    • 704

      AMB applications submitted remotely (since 2018)

    • 16,346

      registrations on forms (since 2014)

    • 7.482

      registrations (since 2014)

    • 426

      newsletters and notifications by email (since 2014)

    • 29,492

      subscribers to newsletters and notifications

    • 1,052

      push notifications sent to the Taxialdia app (since 2017)

    • 16,803

      IMET online proceedings (since 2016)

    • 2,831

      CMH rehabilitation files

    • 2,085

      CMH suitability reports

    • 57

      CMH extranet users

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